About Diana Dawson and Working Career:

Helping Professionals Find Fulfilling, Confident and Sustainable Careers

Working Career was founded by Diana Dawson, an Accredited Master Coach (Association for Coaching), Coaching Psychologist, and specialist in career transformation for mid-career and senior professionals.

Diana blends 20+ years of experience, deep psychological expertise, and a supportive coaching style to help people feel happier, more confident and more fulfilled in their work. She has guided hundreds of clients through career change, leadership development and wellbeing challenges — always with one aim in mind: helping people thrive.

Who Diana Is

Diana is a qualified Career Coach, Career Counsellor, Coaching Psychologist and Cognitive-Behavioural Hypnotherapist. She specialises in:

Career change and career clarity
Executive coaching and wellbeing at work
Interview preparation and career marketing
Psychometric assessment
Workshops and coaching programmes

Her approach is practical, reflective and compassionate — combining psychology, coaching, and evidence-based tools to help people make confident, sustainable decisions.

Qualifications & Professional Accreditation

Diana is an Accredited Master Coach with the Association for Coaching and a member of the British Psychological Society. She is also a Registered Hypnotherapist (GHR).

She holds:

MA in Psychology
MSc in Career Counselling & Management
MSc in Occupational Psychology
Diploma in Cognitive-Behavioural Hypnotherapy
Diploma in Stress Management & Resilience
Certificate in Coaching Psychology
Level A & B Psychometric Testing

This blend of psychology, coaching and behavioural science underpins everything she does.

Working Career: Values That Guide Every Client Relationship

Diana’s work is shaped by the belief that everyone deserves a career that fits who they are.

Growth & Learning
A career is a journey. Diana helps clients unlock their potential and move towards new opportunities with confidence.

Integrity & Authenticity
Coaching works best when it’s honest and human. Diana brings clarity, transparency and genuine care to every session.

Resilience & Courage
Drawing on her own endurance challenges, she supports clients to build strength, resourcefulness and self-belief.

Freedom & Choice
A fulfilling career isn’t one-size-fits-all. Diana helps clients explore options and make choices that truly fit.

Connection & Community
Progress happens through partnership. Coaching is a collaborative space where insight grows and change takes root.

Wellbeing & Balance
Success is sustainable when energy and health are prioritised — not burned out.

Non-Judgement & Respect
Every client is met with compassion and positive regard. Your story and your path are your own.

Positivity & Humour
Even in difficult moments, there’s always an upside — and often a smile.

Experience Before Working Career

Before founding Working Career in 2002, Diana held roles at organisations including The Boots Company plc, working across supply chain, product management and marketing. She also spent five years in recruitment, giving her first-hand insight into hiring, employer expectations and the realities of career transitions.

Life Outside Work

Diana is happiest outdoors. She owns a horse, Tommy, and rides regularly. She is also a passionate open water swimmer and has completed major challenges such as:

English Channel (team of four)
Loch Ness (team of four)
Lake Annecy (solo)

She is a qualified Beach Lifesaver and Open Water Swim Coach, and draws on these endurance experiences to support clients with mindset, resilience and confidence.

Clients & Organisations Diana Has Worked With

Diana has coached hundreds of individuals at all stages of their careers. Her corporate and organisational clients include:

GlaxoSmithKline, BBC, City of Edinburgh Council, The University of Edinburgh, RBS, BP, The Scottish Government, NHS, Deloitte, and others.

Whether working one-to-one or advising organisations, her focus remains the same: helping people flourish at work and feel confident about their future.

Diana’s individual clients have come from different backgrounds and sectors, including:

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